About
The story
About us
In the quite corners of their home, Preeti & Jatin began their journey, crafting jewellery that sparkled with their dreams. From humble beginnings, they ventured into the bustling streets opening their own store, Kridhaa. As word spread of their exquisite creations, they embraced Instagram, expanding their reach beyond borders. With each click< Kridhaa’s offering grew – From Jewellery to Lehngas and now stunnig sarees. Now, in 2024, Preeti and Jatin stand on the brink of new chapter e-commerce. But amidst the excitement, they realize Kridhaa is more than a store-Its a brand, a symbol of their dedication. With this clarity, they set out to focus on Kridhaa’s identity, nurturing it as they venture into the digital realm. Armed with ambition and a commitment to their craft, they embark on this journey, ready to weave new stories of elegance and grace.
The begining
From Krystal Delhi’s exquisite jewelry in 2018 to Kridhaa’s full range of designer lehengas, sarees, and a strong digital presence in 2024, our journey celebrates the evolution of timeless fashion.”
In 2018, we launched our journey into the world of fashion with Krystal Delhi, a brand dedicated exclusively to artificial jewelry. With a passion for exquisite craftsmanship and unique designs, we quickly gained recognition for our stunning collection of jewelry that blended traditional artistry with modern elegance. Our pieces became a favorite among fashion enthusiasts looking for affordable yet stylish accessories.
Building on the success of our jewelry line, 2022 marked a significant milestone as we expanded our offerings to include designer lehengas. This addition allowed us to cater to the growing demand for high-quality, fashionable ethnic wear. Our lehengas, known for their intricate details and luxurious fabrics, quickly became popular, adding a new dimension to our brand and delighting our customers with more options to enhance their style.
In 2024, we took another major step forward by introducing sarees to our collection and rebranding our store as Kridhaa. This rebranding reflects our broader vision and commitment to offering a comprehensive range of designer clothing and accessories. Along with the new product line, we are also making a significant digital presence, bringing our unique fashion offerings to a wider audience and making luxury fashion more accessible than ever. Kridhaa represents our evolution and dedication to keeping up with the latest trends while honoring our roots in traditional craftsmanship.
